2015: Our Year in Review

By: Kelly Bodell

The Digital Marketing Team has been busy this year with numerous initiatives including content optimization, email marketing, search engine marketing, video projects, implementing reputation management software, managing online listings and so much more! See what else we’ve accomplished this year in this infographic.

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Three Keys to Marketing Healthcare Online

By: Keiana Hastings

For businesses today, online marketing can be a very powerful tool. How a business effectively (or ineffectively) markets online can ultimately impact its bottom line. People do business with people they trust. This is especially true in the healthcare industry. Online marketing and social media can be used to build stronger relationships with customers, which can result in more business for your practice. Meaningful content, coupled with specific key words, can be a goldmine for online marketers. These three steps provided by Fluency Media are the building blocks for healthcare organizations to build an online presence.

three keys for marketing healthcare online infographic

What steps has your practice taken to provide meaningful content to patients?

Short on time? Need help with content ideas? If you would like to receive monthly emails with shareable content to post to your social media sites, please contact Emily Williams on the Promote My Practice team.

One Simple Tip to Improve Your Blog’s Search Engine Ranking: Add Alternate Text to Images

By: Grant Peterre

If you are publishing a blog post in WordPress that contains images, there is one simple trick that can produce huge results for your online visibility: add Alternate (Alt) Text to your images.

In the WordPress photo editor, users have the opportunity to add Alternate Text to images.

Adding Alt Text is valuable for two reasons:

First, if an image fails to load in a viewer’s web browser, the Alt Text will appear as a backup. This will explain to the viewer what should have appeared in the screen.

Second, and far more important, the Alt Text serves as “tagging” for an image. In the same way that users can tag articles with relevant keywords for search engines to find, tagging an image helps to strengthen the association between image and text. The Alt Text is included in the back-end HTML coding of the image, which is exactly what Google algorithms search through when they are picking out keywords. As a result of adding Alt Text, your page will achieve a higher ranking in search engines. So, tag images the same way you would tag an article – with phrases or words relevant to the image that someone might search for when seeking out a specific article.

For example, let’s say you post an infographic detailing the generation gap of social media users that you have tagged “Promote My Practice, Generation Gap, Infographic, Social Media Usage”. A person views the infographic, and then, a month later, wants to search for the infographic again. If the person does not remember the source of the image, they will likely search through Google (or another search engine).

Remember, Google cannot read images. If the image is not tagged, the user would need to remember title of the article or the textual content (if any was included in the post in addition to the infographic). Without the image’s Alt Text, Google will only search through the text, and therefore not be able to find the exact article.

However, if you have tagged the image with keywords, Google will be able to read the image description. If the user searching for your infographic cannot remember the details of the post other than the image, a search of something like “Social Media, Generation Infographic,” would enable search engines to locate the post based on the keywords that you entered in the Alt Text tagging.

There are two places in WordPress drafts that you can access/edit the Alt Text:

Option 1: In your blog draft, once you have clicked “add media” and selected your photo, you have the ability to add the Alt Text before inserting your photo into the post. To the right of the selected image, you will see a group of text boxes to customize the image. You will find a box for adding Alt Text here:

where to add alt text tagging to images in wordpress

Option 2: If your photo has already been inserted into your draft, click on your photo so that it is highlighted and then click the edit button (the pencil). You will see this screen appear:

where to add alt text tagging to images in wordpress

Keep this tip in mind when uploading images to your blog! Spending the extra ten seconds to add Alternate Text to your images can produce huge results for your blog posts in the future.

Generational Effects on Online Content Preferences

The differences between Baby Boomers, Generation Xers and Millennials are frequently emphasized and stereotyped in the everyday business world. However, when it comes to consuming online content, all three generations have a lot in common. For instance, did you know the top three favorite types of content across these generations are blog articles, images and comments? Or that all three generations use Facebook more often than any other social network? The more you understand about how these generations consume content, the more opportunities you have to tailor your content to reach them.

This infographic from Fractl and BuzzStream further examines the preferences of each generation for how long content should be, where they view it and how they share it.

Social Media Generation Gap Infographic Promote My Practice

The Ins and Outs of a Happy Online Audience

Followers on social media are often direct consumers of your business, so their happiness is important. For example, 72% of followers of a business on Twitter are more likely to purchase from them. Retaining your customers on social media is essential – but what causes people to unfollow your business? BuzzStream and Fractl surveyed more than nine-hundred people to find out why they unfollow businesses on social media. They found the most common reason was the business was producing repetitive and boring content. Excessive posting also resulted in unfollows. According to the survey respondents, however, businesses can keep their audience happy by posting more images and fresh content. Check out this infographic to learn more.

Why People Unfollow Brands on Social Media Infographic Promote My Practice

Social Media Image Size Cheat Sheet

Your profile and cover photos are the first things people see when they land on your page on any social media site. Don’t let disproportionate or pixelated images skew people’s first impression of your practice. Use this simple cheat sheet to make sure your photos fit perfectly on every profile.

SocialMediaImageSizeCheatSheet-01