Updated Promote My Practice HealthStream Course

By: Kelly Hutchinson

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Our Promote My Practice program, supporting PSG online listing, social media and reputation management training and assistance, underwent some changes in 2016. One major change was moving the previous Promote My Practice Course 100 five-week webinar to be available online, alongside other training courses on the HealthStream platform.

This course, entitled Promote My Practice Online Marketing & Reputation Management Overview, was updated at the end of 2016 to reflect some operational changes and listing updates, so we are excited to announce that a new version is available on HealthStream.

For those not familiar, this course is required by PSG leadership for all new Practice Managers and is designed to help new managers or administrators understand the importance of monitoring your practice’s online presence and responding appropriately to reviews, in addition to learning how the Corporate Affairs Marketing and Digital Services team will be managing your practice’s online presence.

The course will require approximately one hour, and it is suggested to complete it in one sitting. If that is not possible, a manager or administrator can exit the course at any time and pick it back up at a later time or date to complete.

If you have any questions about this course, please reach out to Kelly Hutchinson on the Online Marketing Team. Stay tuned for additional updates to this course and online training offerings from the Marketing and Digital Services team!

The New PMP: 5 Things You Need to Know

By: Kelly Bodell

New PMP

We’ve heard you, and we’re making a change!

Promote My Practice has an exciting update – the Marketing and Digital Services team will now be centrally managing all online profiles, which includes updates for existing profiles and claiming requests for new practices, providers or locations. While Promote My Practice is our Physician Services Group online marketing brand and encompasses many services – including resources on online marketing and social media Best Practices, toolkits, newsletters, blog posts, etc. – our Online Marketing Training Program was a significant offering within that brand.

With the announcement of our listings management implementation, we have received a lot of questions about the Promote My Practice program and where it stands. The program itself is still active, and our team will continue to assist with questions and best practices in regard to online listing and social media sites. The biggest change to the program is the retirement of the Course 100, 200 and 300 offerings.

5 Things You Need to Know:

  1. Practices will no longer enroll in a five-week course to learn how to claim listings – all basic online profiles will now be centrally claimed and managed.
  2. New practices or new Practice Managers will no longer participate in a structured Promote My Practice course to receive training on claiming/updating listings, since all listings will be managed centrally.
    • We will be launching a new 1-hour Healthstream Training Session this summer specifically for new practices/new managers to learn how our team is managing online profiles and the new process for submitting updates. Stay tuned for more updates on this online course.
  3. All passwords to existing online profiles have been updated with new credentials and will be maintained by one source, eliminating any Practice Manager transition or login issues.
  4. Yext – a listings management vendor – will also continuously monitor and update any additional profiles that are created on online listing websites (including other 3rd party websites, such as Yahoo, not covered in PMP).
  5. Course 200 – our Facebook course – has been paused this year due to leadership prioritization of centralized listings management. If you are interested in managing a Facebook page for your practice or taking action on an unclaimed page that exists for your practice, we will assist with page setup and share training materials, Best Practices and resources to those administering the page.

 How Do I Make Updates to My Listings?

  • All Claiming Requests: If there is a Google My Business, Yelp, Vitals, Healthgrades, Foursquare or Angie’s List profile that needs to be claimed, contact Kelly Bodell.
  • All Profile Update Requests: If any of the above listings need to be updated, please contact Hannah Brown. These two account managers will help with any of your online listing needs and questions.

Our team will continue to update this blog with helpful news, tips and recommendations for promoting your practice’s online presence. The helpful articles in this blog will be summarized in our PSG Social Media and Online Marketing Updates email, which will now be sent quarterly. If you would like to be added to the email list, please contact Emily Williams.

If you have any additional questions about Promote My Practice and how we support PSG, please reach out to Amanda Short.

Congratulations to our Round 34 Grads!

By: Kelly Bodell

We are pleased to announce our most recent graduates from Round 34 of Promote My Practice Course 100. For the past 5 weeks, these participants have established a solid online presence on Google My Business, Yelp, Foursquare, Angie’s List, Vitals and Healthgrades. Their practices and providers are now accurately and consistently represented, giving potential and current patients the information they need to make an informed healthcare decision. Congratulations to these 22 graduates from 8 different divisions!

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It’s A Small World After All

By: Emily Williams

How a Trip to Disney World made my world smaller.When I was five, my parents decided to take my older sisters and me to Disney World. I don’t remember too much, but there is one thing I will always remember from the trip:

The “It’s a Small World” ride… Caught. On. FIRE.

Yes, I’d say that is quite memorable. We were riding in the boat through the various countries when suddenly our boat stopped for a very long time somewhere near “Europe”. Next thing we know, there is smoke ahead of us and we find out that the boat just in front had caught on fire. Our “captain” got out of the boat and helped each of us climb up onto the set and make our way to the emergency exit. I suppose some little kids might find this scary. Not me. Instead of just watching the set sing and dance, my dream came true. I was actually in Scandinavia – or maybe Eastern Europe – with these amazing little characters that were just my size. And I LOVED it. I got to walk through Europe – all the way to the emergency exit.

I came home and told my Kindergarten friends that I went to Europe. I didn’t… I was in Orlando. But Disney made my world that much smaller.

I have since been to Eastern Europe in real life, but even that doesn’t make my world feel quite as small as the people and places that I can explore online now.

In fact, Facebook says that the world is even smaller than it was when I was five. It has been commonly known for decades that you are connected to every other person in the world by just six degrees of separation. Every. Single. Person. Even that seems very close!

However, Facebook performed research on its own social network and determined that – out of its 1.59 billion active users – people in the U.S. are separated from every person in the world by just 3.46 degrees!

and i'm yours

That’s right. Social media brought the world almost twice as close as it used to be.

The internet has connected such a multitude of people that information spreads like wildfires. Good or bad. Right or misinformed.

Because of this, there are three things that you can to enhance your online marketing efforts:

  1. Double check before you post.

Before you post anything to social media or send out a digital correspondence, always ask yourself if it is helpful and appropriate. You only get one shot. Sure, if you post something on Facebook that you later want to delete, you can delete it from showing on your page. But it’s already out there. People have seen it, formed an opinion and perhaps even shared it or taken a screen shot. Things that you might post on a personal page are not always appropriate for your facility’s page.

  1. Create Shareable Content.

Whether through emails or social media or your website, the more shareable content you create, the bigger the audience you will have. For example, on Facebook your posts will show to those who have liked your page. But as soon as one of your followers likes, comments or shares, your content is exposed to all of that person’s contacts. And it just keeps growing!

Don’t forget – bad news blows up quickly. But so does good news! Share encouraging stories often.

  1. Promote Your Practice Online

It’s okay to promote your own practice on social media! Consider advertising online appointment scheduling, a new doctor or a unique service of your facility.

Just make sure that you add value and vary your posts. Every Facebook page should have three goals (perhaps sharing relevant health news, getting new patients for a particular doctor and raising awareness of a particular service-line). And we also recommend having three posts per week to maintain an active Facebook page. Try using one post per week to support each goal!

Make sure that you are using online networks to your advantage when promoting your facility digitally.

It’s a small world after all!

2015: Our Year in Review

By: Kelly Bodell

The Digital Marketing Team has been busy this year with numerous initiatives including content optimization, email marketing, search engine marketing, video projects, implementing reputation management software, managing online listings and so much more! See what else we’ve accomplished this year in this infographic.

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Planning your Facebook Content for the New Year

By: Kelly Bodell

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The end of 2015 is upon us – believe it or not! So seize the day and start planning your Facebook content for the New Year now! In order to plan your content we recommend you follow these five guidelines:

  1. Create a Content Calendar – We highly recommend you plan and create content ahead of time by using a content calendar. You can use the content calendar template you received during Course 200, or you can create your own.

    When creating your content calendar, the most important thing is that it is organized, easy to use and fits your needs. You may find that a Google Doc or Sheet is the best place to store your content calendar if you have multiple people contributing to the content for your Facebook page.

  1. Define & Use Your Goals – Evaluate the goals you set during PMP 200 and determine if they are still applicable, practical and attainable. The end of the year is always a good time to reevaluate your goals as you look ahead to 2016.
    If you did not set goals when you started your Facebook page, now is the time to create them! For example, one common goal for Facebook pages is to keep patients informed about happenings at your facility. These goals will help shape your content for 2016.
  2. Outline Your Weekly Posts – In order to stick to your goals, outline your posts for each week. For example, if one of your goals is to educate your patients, be sure to include at least one post with health tips each week. Don’t forget: We recommend posting three times per week.

    When using your content calendar, summarize the posts you need to include for that week to help you with planning. So instead of writing a full post, simply write “Health Tip” or “Practice News” in that day’s space in order to make it easier to create the content.

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  3. Keep it concise – Whether you are writing Facebook content for the year, six months or just for the month of January, it may seem like a daunting task. However, if you stick to our recommended best practice of keeping your text two sentences or less, it will make writing the content easier.

    Remember to keep all the content short, sweet and to the point. For example, if you are posting a health article provide a short teaser to the article instead of summarizing it in the post.

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  4. Plan your imagery – If the images are the most daunting part of planning your content, make them your priority. Because you cannot simply pull any image off of Google due to copyright concerns, this can be the most time consuming element. We suggest that you ask for help from others in your office.

    Don’t forget that when you are linking to an article, an image preview will often appear from the site. You CAN allow these images to appear on your Facebook page. You didn’t create the image, but the link to the original source serves as a citation.

    We also suggest using a program called Canva, a user-friendly design tool where you can easily create and store any images you may need for your Facebook content. The program is free to use and has an abundance of free backgrounds, images and icons. Some images on the site do cost $1.00 to use, but you can create high quality imagery without ever purchasing any of those. To learn more about Canva, watch this helpful video:

Meet Our Newest Team Member

Kelly Bodell, Online Marketing Analyst

Kelly BodellKelly Bodell joins the Social Media and Web Services team after spending two years on the digital marketing team at an advertising agency. Originally from Nashville, Kelly moved back after a brief stint in Atlanta working for a PR and communications group. She graduated from Auburn University in 2013 with a degree in public relations and marketing. Kelly is excited to put her digital marketing knowledge to use, while learning more about the healthcare industry through her new role at HCA.

Learn more about our new team member:

When I’m not working, I enjoy reading, trying new restaurants and traveling. I am eager to add more stamps in my passport, but I’m always up for a weekend trip to New York or any beach.

My favorite place in the world is probably London…but I don’t know for sure because I haven’t been. I am drawn to cities with rich histories, a great food scene and lots of museums and activities…oh, and it doesn’t hurt that I could get a glimpse of royalty while visiting.

My favorite social media site is Facebook. I like how easy it is to stay updated on my friends, and Facebook Messenger and Events come in handy when organizing get-togethers with big groups.

I am currently reading The Lake House by Kate Morton. I love a good mystery novel, and in all of Morton’s books she weaves a mystery through multiple generations and eras.

Please join us in welcoming Kelly! We are looking forward to what she will bring to the team.