By: Keiana Hastings
Long gone are the days of scouring the internet for online reviews. Reviews are everywhere and easier to find than ever before. Last month, Google announced a new feature, reviews from the web, which pulls reviews from multiple websites and displays them in Google’s knowledge panel. This new feature allows users to see more useful, relevant content regarding their local search. The screenshot below shows how the feature looks on smart phones.
As shown below, Google now showcases other review sites’ ratings in addition to the business’s Google My Business rating in the knowledge panel. According to a Google spokesperson, the order in which the review sites are shown will be determined by relevance.
What does this mean for my practice or hospital?
When a patient performs a Google search, they now see reviews from third-party sites such as Yelp, Healthgrades, Vitals, etc., making your practice’s ratings on these sites more visible and relevant than ever.
While asking for reviews can be awkward and uncomfortable initially, it is a vital step in increasing the online presence and ratings for your practice. For more information on how to acquire new reviews, contact your reputation management account manager.