By: Leslie Raney
So is it “gif” or “jif”?
No matter how you pronounce the word, GIFs have taken over. Steve Willhite’s creation in the 80s has turned into a 2016 phenomenon, heavily influenced by the millennial generation.
The first mass representation of GIFs was on MySpace, overwhelming users and crashing dial-up connections throughout the early 2000s. The file format boomed with the continued growth of social media, and caught the eye of digital marketers. They now value GIFs as a tool to capture the attention of target audiences like never before.
Don’t hesitate to join the GIF party, but keep these tips in mind when creating your next GIF-enriched email campaign.
- GIFs are a great tool for email marketers because they capture the attention of consumers in a way still images cannot.
- The small file size makes GIFs a great tool for email communications. Unlike a Harry Potter newspaper, GIFs will not play until the image is fully loaded. The file size is important in email marketing, so keep your GIF-greatness to under 125KB per image to insure most email platforms will accept and load the image properly.
- Not all email platforms support GIF file formats. Make sure your first image in your GIF-y goodness relays your message and captures our audiences’ attention, because that is the image recipients will see if GIFs are not supported.
- Keep it simple. Too much of anything can be a bad thing – don’t give your recipients a headache as they scroll to your call to action.
Check out these examples below that represent innovative email marking influenced by the use of GIFs.
GIFs are all over the internet and ready-to-use, there are even apps to create custom images from video. If you have access to a talented designer, the sky’s the limit.