GIFs – The power of movement

By: Leslie Raney

So is it “gif” or “jif”?

No matter how you pronounce the word, GIFs have taken over. Steve Willhite’s creation in the 80s has turned into a 2016 phenomenon, heavily influenced by the millennial generation.

dancing_banana

The first mass representation of GIFs was on MySpace, overwhelming users and crashing dial-up connections throughout the early 2000s. The file format boomed with the continued growth of social media, and caught the eye of digital marketers. They now value GIFs as a tool to capture the attention of target audiences like never before.

Don’t hesitate to join the GIF party, but keep these tips in mind when creating your next GIF-enriched email campaign.

  • GIFs are a great tool for email marketers because they capture the attention of consumers in a way still images cannot.
  • The small file size makes GIFs a great tool for email communications. Unlike a Harry Potter newspaper, GIFs will not play until the image is fully loaded. The file size is important in email marketing, so keep your GIF-greatness to under 125KB per image to insure most email platforms will accept and load the image properly.
  • Not all email platforms support GIF file formats. Make sure your first image in your GIF-y goodness relays your message and captures our audiences’ attention, because that is the image recipients will see if GIFs are not supported.
  • Keep it simple. Too much of anything can be a bad thing – don’t give your recipients a headache as they scroll to your call to action.

Check out these examples below that represent innovative email marking influenced by the use of GIFs.

email-marketing-rent-the-runway-1jscrew-ice-cream-email-template

bodenlogo

GIFs are all over the internet and ready-to-use, there are even apps to create custom images from video. If you have access to a talented designer, the sky’s the limit.

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