Social Media and the Doctor-Patient Relationship

By: Hannah Brown

Social media has been one of the biggest influencers on healthcare marketing in decades. With a current, very engaged generation more likely to go online to discuss general health questions than ask their doctors, how can social media play a role in the doctor-patient relationship? Below are some meaningful statistics to illustrate how, and why, healthcare professionals should get more involved with their patients online:


Social media is an extension of the doctor-patient relationship. When active on social media, physicians are given the opportunity to reach and have a direct impact on the daily choices their patients make.

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