By: Kelly Bodell
Move over “Like” button.
For years Facebook users have lamented over the sole existence of the “Like” button. “Why no Dislike button?”
Today Facebook launched “Reactions” in response to this request. Users still do not have a Dislike button, but there are now six emotive icons to choose from to express your feelings toward a Facebook post or review. (Just to note, Facebook Reactions do not change how you “Like” a business page.)
Now you can categorize your Like into Like, Love, Haha, Wow, Sad or Angry by clicking on the corresponding emoji simply by hovering over the Like button (if you are on a computer) or by long-pressing the Like button (if you are on a mobile device).
So what does this change mean for your facility’s Facebook page? Well, it means monitoring your page is more important than ever.
The Facebook Reactions can be a double-edged sword. For example, let’s say you posted a patient spotlight, after receiving the proper approval from the patient, and it truly is a heartwarming story and receives a lot of “Love” from other patients and fans of your Facebook page. With Facebook Reactions you can now witness and monitor that empathy that connects your patients and builds a sense of community on your facility’s page.
On the flipside, say your facility has an extremely busy day and one of your patients is angry from being put on hold for too long, so they add a review to your Facebook page about how they were ignored. Other Facebook fans see it and express their empathy with Facebook’s Angry Reaction emoji and a dialogue starts about how others were also put on hold for too long.
As you can see from the above scenarios, these Reaction emojis can be both a blessing and a curse so it is crucial that you monitor your Facebook page interactions.
Not only do you need to monitor your page more closely, you also need to keep in mind that these Facebook Reactions open the door to pairing an emotion to the content you post on your page. While it is a small, yellow cartoon representation of an emotion, it makes the response to a post more personal, so remember to think about the response that your content will generate.
We encourage you to share generic health information and content that will provoke the traditional “Like,” or even the “Love,” reaction from your page’s fans. If there is any doubt in your mind that a Facebook post could result in an “Angry” Reaction, we suggest you erase or rework that post.
If you have any questions about Facebook Reactions on your Facebook Page, contact the Online Marketing Team.
To learn more about Facebook’s Reaction emojis and how they came into fruition, click one of the articles below: