By: Glenn Judah
Let’s face it, search engine optimization can be both overly complicated and extremely simple at the same time. There are many different strategies, tools and approaches to optimizing your website to outrank your competitors. But where should you start?
If you have a solid bank of keywords, the next step should be tackling your tags. This can provide a good boost quickly if your website has many pages of content.
Start by optimizing your page title, meta-description and heading tags.
Page Title Tags
The page title describes the contents of an online document and is extremely important to SEO because it is one of the first stopping points for search engine crawlers and users. Not only does the crawler take a lot of signs about the subject matter of the page from the title, but it also uses the page title to make the title line displayed in the search engine. In most cases, it is a search user’s first exposure to your website. A page title also appears in browsers and links on external websites.
- Page titles should be less than 60 characters
- Readable first and contain strong keywords second
- Make a strong first impression
Meta Description Tags
The meta description is a short paragraph designed to attract searchers to your content. The content in your meta description is used to populate the black text beneath the blue search listing in all major search engines. While the meta description plays no role in rankings according to Google, they are a valuable content piece as it’s the first in-depth exposure a user may have to your site. Each meta description should describe the contents of the page and work to entice the user to click through to the page.
- Meta descriptions should be less than 155 characters
- Use primary and secondary keywords
- Be unique for each page of written content
Heading tags (H1, H2, H3) should grab the user’s attention. The H1 tag is the largest text and usually the first words of content crawled by the search engine. The H1 tag should be different from the page title and act as a headline for your content. Other heading tags can be used as subheads to help break up the content into sections. You will want to use appropriate keywords within the heading tags, especially the H1 tag.
Remember, each tag should be unique and accurately describe your content.