Reputation Management Tips for the New Year: Build (And Maintain) Your Social Media Presence and They Will Come

By: Keiana Hastings

This is the third post in a four-part Reputation Management Tips for the New Year series dedicated to tips that can help you manage / improve your online reputation in the new year. Our first tip was Ask Patients to Leave Positive Reviews and our second tip was Update Social Links in M-3 Advocate.


Establishing a strong online presence is no easy feat. Having a “build it and they will come” mentality won’t take you very far in the realm of online marketing. Not only do you have to build it, you have to promote it and maintain it. Here are a few tips to get you started.

  1. Provide high quality content Patients follow brands that provide them with the products, services, and content they desire. High quality content is a great way to increase your brand visibility and provide patients with important information. Delivery is key, so make sure you know your audience. Do they prefer videos? Infographics? Text?
  1. Maintain an active online presence. Don’t post too much or too little. Post too much and patients will unfollow you. Post too little and patients will forget you exist. Find a happy medium—at least 3 posts per week— and post interesting articles that relate to your line of service. If you need content ideas and aren’t currently subscribed to our content newsletter, let us know!
  1. It’s what you say and when you say it. Social media is essentially an extension of your practice. When you post is just as important as what you post. A good post loses its value if no one sees it. Check out this recent post to see when and where you should be posting your new high quality content.
  1. Use promotional material. Sometimes patients need a gentle push in the right direction. Distributing promotional materials is a great way to increase your online visibility and ultimately your presence. The reputation management team has promotional materials available that can be customized with your facility name and logo. Contact your account manager for more information.
  1. Email campaigns If used effectively, email campaigns can have a large ROI. As social media continues to grow, so does the need for email and social media integration. We’ve listed a few tips that can help you increase your follower base.
  • Include social icons in emails
    Don’t have the icons hidden at the bottom of the email where no one will see them. Instead, include the icons in your header. Share them loud and proud.
  • Send a dedicated email
    Make it clear to patients that you would like them to follow your practice or hospital on social media.

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Establishing your online presences may take a lot of effort on the front end, but the ROI is usually worth it. What tactics does your facility use to gain new followers?

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