By: Jael Teme
Note: If you are a hospital, contact our team to update your information in Yelp.
With a monthly average of 89 million unique visitors, Yelp is one of the most popular online review sites.
Here are four ways you can enhance your practice’s Yelp page:
- Optimize your profile. Ensure your listing is helpful to prospective patients seeking more information about your practice by keeping all of your information, including your hours of operation, website, address and phone number, up to date. The “Business information” section is also a great place for business owners to share information about the business with users.
- Respond to reviews. Engaging with patients online shows that your practice is listening to feedback and willing to make improvements. When it is appropriate to address a patient’s concerns, you have the option to either respond publicly or privately. All responses should be HIPAA-compliant and follow the best practices set forth by the Corporate Affairs Reputation Management Team. If you are unsure if you should respond to a review, contact your reputation management account manager.To respond to a review with a public comment, you can click on the “Add Public Comment” button located below the review or you can click “Send Private Message.”
- Upload photos and video. Many patients find comfort in knowing what to expect when they visit your office for the first time. Adding photos to your page is a great way to achieve this. A photo of your office building not only makes your listing more visually interesting, but can also help new patients find your location for the first time.
- Ask patients for reviews. The best way to improve your online reputation is simply by asking patients to leave reviews. According to a survey by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. When a patient writes a review, they are helping potential patients with their research. For more information regarding promotional material and best practices for acquiring reviews, contact your division’s reputation management account manager.