By: Glenn Judah
Google’s webmaster trends analysts Gary Illyes, John Mueller and Zineb Ait Bahajji confirmed via Twitter a major update was rolled out to the search engine’s core ranking algorithm over the weekend.
Search Engine Land, a SEO and digital marketing blog, reported this was not an update to Penguin, which is Google’s algorithmic filter launched in 2012 focused on demoting or promoting websites based on link spam. This has lead LinkResearchTools, a digital data and marketing company, to guess when the Penguin 4.0 update will happen in 2016.
As of right now, this update does not have a name. Moz, an SEO consulting company, reported historically-large rankings movement using multiple search engine tracking tools on Jan. 8.
Moz estimates that Google updates its search engine algorithm around 500-600 times a year. So why could this update be more important than all of the tiny tweaks?
With every major Google update, only time will tell how search rankings are affected. But knowing when Google makes a large change is critical to SEO success. Businesses, large and small, need to look where they were ranking before this weekend and see if this core update has affected their position. Digital marketers should be looking at organic search traffic to determine how the update is affecting their websites.
You need to analyze this data to learn about Google’s latest update and make the appropriate changes to increase rankings and enhance your overall SEO.