By: Carla Rivera
These days, if you find yourself running a business, you’re more than likely using the Internet to promote it. For some, it is a struggle to keep up with every digital platform and be consistent with posting quality content. This is why creating a digital plan for the year will help you stay on track week by week, allowing you to concentrate on what’s really important—attending to your customers.
Now that 2016 has officially begun, chances are you have either already done this or have avoided it. If you already created a digital plan, good for you! If you haven’t, we are here to help.
The purpose of this post is not to give you a step by step process on how to plan a digital calendar for each digital channel. What we want to give you are three key points that will help get the ball rolling to create a digital plan for 2016 that will help you be consistent with posting content online, this year and always. Let’s get started:
- Do Your Research → Start by looking into each platform’s analytics for the previous year. Pull reports and answer a few questions: what topics engaged the readers more? What type of content did they look at? (video, photo, etc.) Who looked at the content (demographics)? How did they look at the content? (desktop, mobile, etc.) Which digital outlets worked better for the business? Take all the answers into consideration for the new plan. This will allow you to target the right people with the right content, through the right digital channels. This might even rule out a social media platform that just isn’t cutting it—freeing up some precious time!
- Get Organized → We’ve already discussed the importance of creating a content calendar before. If you’re working with more than a handful of digital platforms, create a calendar for each. If you only concentrate on 1-3 digital channels, create one calendar for all. Do whatever is easier for you! This will help you plan content ahead of time and maybe even show where you might need a little extra help.
- Re-group Quarterly → Once the calendar is in place and content is being posted as scheduled, it’s good to take a look back to see if there have been any changes. We advise that you go back to step 1 (Do Your Research) at the end of each quarter and look at those analytics again. (Yes, each quarter. Trust us…you do not want to wait a whole year to review.) Ask yourself, what’s working and what’s no longer working? You may notice changes; this will help you adjust your game plan for the next quarter.