Best Times for Businesses to Post Content Online

By: Carla Rivera

In our fast-paced world where content is being posted and shared at rapid-fire speed, how do you capture your audience’s attention?  The truth is that every company is continuously trying to figure this out, some faster than others.  What sets them apart?  Not only having the perfect “sharable” content and the right tools, but also having the right knowledge.  When it comes to social media, this means knowing when to post on each outlet.

You hear it all the time, “timing is everything.”  Posting content at just the right time on social media means reaching a broader audience.  The more people that see your content, the bigger the audience you engage and the more likely they are to share that content, giving you an even wider reach than you initially anticipated.  Did I mention posting on social media doesn’t cost a thing?  You have a free marketing tool right at your hands, so why not use it correctly?!

You may remember a similar post on our blog from May 2014. Remember that statistics on social media are always changing.  Make sure you do your research every year to keep up with the latest trends.

Nora Flint of TruConversion recently released the latest analytics on the best times for businesses to share content on each social media platform.

Here is the breakdown:

facebookFacebook

Best Time:  1 p.m. – 3 p.m., with Friday being the best day for user engagement.  People tend to be in a better mood on Fridays, too.  Use this day to your advantage!  Facebook also allows you to schedule posts ahead of time so don’t forget use this feature.  And remember that videos are more engaging than any other content, followed closely by status updates, links and photos.

Worst Time:  8 p.m. – 8 a.m.  If your practice is closed outside of normal daytime business hours, then you may not be posting then anyways!

Quick Tip!  Need content?  Share a video you recently posted on your YouTube channel.

twitter

Twitter

Best Time:  12 p.m. and 6 p.m. for a higher CTR, with Wednesdays and weekends being the best days for user engagement.  If you’re looking for more retweets, then 5 p.m. is the right time for this.  Also, weekdays are always a good time to tweet being that most people check their Twitter during office hours.  And even though you can’t schedule tweets, the 140 character limit makes it easy to tweet at any time.

Worst Time:  8 p.m. or later any day, particularly on Fridays after 3 p.m.   Think of nighttime as a “Twitter Break.”

Quick Tip!  Try posting small facts and bits of information related to the most searched medical terms.  You never know who might be thinking of booking an appointment that pertains to something that you just posted.

video-graphic

YouTube

Best Time:  12 p.m. – 3 p.m.  You will be able to engage more users in the evening, with peak time being from Thursday – Sunday.  If you have content that you’d like to share, make sure you post it towards the end of the work week.

Worst Time:  5 a.m. – 6 a.m., especially Monday – Wednesday.

Quick Tip!  What makes content viewable and sharable?  Just think, what am I expecting to see in this YouTube channel?  More than likely the answer will be: provider bios, practice overviews, educational videos, testimonials, facility tours, provider Q&A’s, etc. Anything informative.

google plus capture

Google+

Best Time:  9 a.m. – 10 a.m., with user engagement being higher on Wednesdays.  If you’re going to make a social media post when you first come into work, this should be it.

Worst Time:  3 a.m. – 7 a.m.  Conveniently, this is snooze time for most.

Quick Tip!  Since this platform is perfect for targeting people between the ages of 45–54, this makes a great outlet to share information about your practice, videos, health-related articles, etc.

Check out TruConversion’s infographic for stats on additional social media platforms!

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