Using Foursquare Analytics

By: Hannah BrownfoursquareDo you know how to easily view and track data and analytics from your Foursquare listing? Foursquare gives listing managers the option to see information and stats on who is visiting their location. Metrics range from unique or first-time customers who visited your listing, to people who have liked or saved your location on Foursquare.

To get started tracking your listings data, log in to your Foursquare account. In Manger Mode, select See Customer Stats, under the section Your Business Listing. From there, you will be able to view analytics for your location.

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In the Real World Analytics section, you will be able to see how many customers in total have visited your venue listing on Foursquare. Totals visits are also broken down on a month to month basis so you can see which months were the most popular.

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A unique user visit is defined as an individual visitor to your Foursquare listing, regardless of the number of times they revisit the listing, who has interacted with something on your page (e.g. comments, likes, clicks, etc.) In contrast, you can also view first-time visitors to your listing on a month-to-month basis.

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Additionally, you can see recent and top visitor names to help you better understand who to connect with offline and online.

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In the Overview section, you will be able to see who has followed, liked, saved or disliked your listing. This section should help you to understand what you are doing right, and when you have done something wrong (like put up an incorrect phone number) on your listing.

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