Reputation Management Tip #5: Have an Active PR Strategy

By: Grant Peterre

Welcome to the final installment of our Reputation Management series from Forbes Magazine! Over the past several weeks, we have shared four great ideas to build and maintain a positive online reputation.

Before we share our final tip, let’s take a look at the previous installments from our series:

  1. Be Social
  2. Blog!
  3. Own Your Search Engine Results
  4. Think Outside the Box

Today we offer our fifth and final tip: Have an Active PR Strategy!

REPUTATION MANAGEMENT TIP 5 - have a active pr strategy

It has never been easier to publish and promote your own public relations materials. In the past, businesses relied on monthly newsletters and press releases as their only source of PR exposure. Today, with a multitude of social media options at your disposal, sharing news about your company can happen on your own terms and on your own schedule.

Some great examples of maintaining an active PR strategy are tweeting updates from an event your company is hosting, sharing fun group photos or blogging about industry trends and news. Make your content current and relevant and your readership will undoubtedly grow.

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