By: Emily Williams
Healthgrades is the leading online resource for comprehensive information about physicians and hospitals. It provides ratings and profiles for hospitals, nursing homes, nurse practitioners and physicians. In fact, more than 1 million online physician profiles exist!
There are three important things that you need to know about managing a Healthgrades profile:
- 20 million visitors per month.
Healthgrades estimates that they have 20,000,000 visitors each month that use their site to find a provider. And they aren’t just looking! More than half of those visitors make an appointment within a week. That’s 10,000,000 appointments per month!
- Physician specialties matter.
Healthgrades recently expanded its search capabilities to allow patients to search for specific conditions, procedures and specialties. This means that when you claim a physician’s listing, you need to make sure you list as many specialties, conditions and procedures as possible that pertain to your practice and physicians. This increases the likelihood that your provider’s name will appear in search results. Words like “physician” and “medicine” are not enough! Be specific!
- No comments. Just star ratings.
When a patient leaves a review of a physician, they are not able to leave a comment about the physician. Instead, the reviewer will be asked to complete a survey in order to rank the provider with an appropriate star ranking. The survey includes information about the practice and the physician. The average rating will be show beside the physician’s photo:
Users can click on the physicians star rating to view the results of the surveys:
When managing the Healthgrades pages for your physicians, remember that the pages will get a lot of traffic, need to be as specific as possible and will show a star ranking that encompasses both the physician and the practice!