By: Chris McCarthy
Generating quality content and utilizing SEO best practices helps improve your site’s visibility, but there are other precautions to take in order to prevent common SEO issues and dips in traffic. If you notice a sudden decline in site traffic, it may be due to one of these three primary causes:
Utilizing Google Analytics, it should be fairly easy to pinpoint a drop in organic search, which may be caused by an algorithm update. By looking at search traffic by source, you can determine if your site traffic has decreased based on search engine (Google, Bing, Yahoo, etc.). Search engines often employ algorithm updates, which may affect traffic to your site in substantial ways. However, these algorithm updates still honor SEO best practices, so if you your site contains good quality content, you shouldn’t be affected. Unfortunately, there is no way to cheat the system when it comes to SEO. In order to avoid being penalized by a search engine, it is vital to follow SEO standards.
If your site is undergoing changes, being switched over to a new template or has a new domain name, it is important to communicate with your web developer or engineer to create proper redirects to the new, updated site. A redirect is used to send the user and the search engine to a different URL than the one initially requested. This is very important to do if you have strong external links being directed to an older URL.
As it is a best practice to produce quality, SEO –filled content, it comes to no surprise that duplicate content hurts rankings. However, it is easy to forget that page titles and meta descriptions are often adopted from parent pages on your site. This means that duplicate SEO content may be posted on every page of your site. Take the time to create separate page titles and meta description based on separate page content. This will create a better user experience and assist the search engines with crawling.
If you ever find that your SEO stats are slipping, check if one of these three common culprits is the cause!