By: Emily Williams
Many consumers are searching for doctors online before making an appointment. How do you ensure that they find your website? And what exactly are they looking for?
Here are four staggering reasons why your healthcare facility needs to have videos about your practice and physicians on your website:
- Doctors who added video to their profile page saw a 30-60% increase in leads (LocateADoc.com).
- Physician videos are 53 times more likely to receive an organic first-page ranking than traditional text web pages (Forrester Research).
- It is predicted that online video traffic will be 80% of global internet traffic, not including videos exchanged in peer-to-peer file sharing (Cisco).
- YouTube is the #2 search engine behind Google.
Not only are people likely to find your videos in healthcare related searches, but they are very likely to watch them! With videos bringing high internet traffic and potential new patients, it is a necessity on your practice’s website.
You may have already seen some of the videos that have recently been produced and posted to practice websites. Here are a few examples:
If you are interested in having videos filmed at your practice or facility, contact Emily Williams in the corporate marketing office for assistance.