Reputation Management Tip #3: Own Your Search Engine Results

By: Grant Peterre

This week, we are excited to share another Reputation Management tip from Forbes Magazine. In our previous installments, we discussed the importance of being social with your online audience, as well as the many benefits of creating and maintaining quality blog content.

Today, we will discuss how to optimize your search engine results and rankings in order to increase your visibility.

Tip #3: Own Your Search Engine Results!

reputation management tip 3, own your search engine results

When a prospective patient, friend or family member is searching for your facility, you want them to be able to locate your website as quickly as possible. As we discussed in a recent post, Google has implemented a major change to the way local businesses are listed in their search results. It is imperative that your website data is both correct and concise if you want to appear in the prized top positions of a search engine result page.

So what does this mean, and how can you begin to take action?

Meta Descriptions

A good place to start is with your website’s metadata descriptions. A meta description is the text that will appear about your site on a search engine’s results page.

a website's meta description on google

If you are a website administrator, you can edit the coding of your website to include specific keywords relevant to your practice or service lines in the meta description. In addition to confirming the accuracy of your business’ phone number, hours of operation and contacts, adding a brief metadata description of your services on each page and ensuring that your website page titles are correct can provide additional clarity for search engine users.

Alt Text

Adding alt text to your images is also a quick way to improve your rankings. The metadata will be the first thing that people will see when glancing over search engine results. Think of it as a concise introduction to your page that will draw in readers.

View our tutorial on adding alt text to images.

Internal Linking

Additionally, if you have separate pages within your network of sites, such as pages for service lines or blogs, you can link between the pages to increase traffic and gain higher search engine rankings. If you are able to successfully link your pages together and generate traffic for your sites, the search engine will do the rest of the work for you by listing your site higher than the rest!

View our tutorial on linking between internal pages.

Read more about Reputation Management tips from Forbes Magazine, and watch for another tip coming soon!

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