By: Glenn Judah
What is Google’s new “Snack Pack”?
Google pushed out a major change last week that will impact local business listings. The search engine has replaced its 7-pack local listings with a 3-pack local listings design. This new design, known as the “Snack Pack,” shrinks the pack with the map from 7 business listings to 3 business listings.
As you can see in the image below, the Snack Pack not only reduces the number of business listings but also removes complete street addresses, phone numbers and Google+ links. Users searching for your contact information will now be directed to click-thru to your website or the Google map. Mobile search users will be given a “Call” button that dials the business directly. Google has added business hours, including opening and closing times based on what time of day a user creates a search.
What does this mean for your business?
The Snack Pack may have a major influence on search traffic and customers finding important information related to your practice. To combat this change, you must make sure your Google-related information and overall marketing is accurate.
First, check your Google My Business dashboard and make sure your business name, address, phone number, website, description, hours of operation, business categories and images are up-to-date. This will not only help SEO, but make it easier for your customer base to quickly access key information.
After updating your Google My Business information, you need to be tracking any Google-reviews left by customers. Positive reviews will help your practice land in one of the 3 spots in the Snack Pack. This means it is paramount to follow up on negative reviews and respond in a timely fashion.
Beyond your Google My Business listing, you should review your practice website and make sure that your contact information including phone numbers, addresses and business hours match the Google listing.
We want our practices to understand that Google is always tweaking its SEO algorithm, design and overall experience for search users. Remember, Google’s guidelines and code of ethics was created to help websites and local businesses, not hurt them.
5 key takeaways for the Snack Pack:
- Marketing must be on point
- Google My Business listing must be accurate
- Watch for and respond to negative Google reviews
- Website contact information must be up-to-date and easily accessible
- Follow Google’s guidelines