By: Emily Williams
First impressions are everything.
Many offices keep this in mind when managing their front office. The waiting room is comfortable with tissues and sanitizer placed around the room, current literature provided, an ample number of wheelchairs available and plenty of space for patients and families to wait. The receptionist is friendly and accommodating. The paperwork process is smooth and clearly explained. There is plentiful parking or a viable solution like valet.
However, the front office is actually not where first impressions occur.
It’s usually the second. Your front office is very important for patient retention, but patient acquisition often happens before the patient reaches your location.
First impressions happen online.
Whether or not you are currently in control of it, the first impression your business is making with a patient is usually online. According to the Pew Research Center, 59% of consumers search for health information on the internet.
Prospects are looking you up on Google, Yelp, Facebook, Foursquare, Angie’s List, Healthgrades, Vitals and numerous other sites.
If your practice information is difficult to find online, prospective patients will likely think you are difficult to work with or unpopular. If your information is incorrect, they may assume you are unorganized or incompetent.
You would never have a messy, cluttered waiting room greeting your patients or hand out business cards touting incorrect business information—but you might be doing it online.
Be certain your practice is in control of its first impression.
Make sure your office profiles have been claimed and portray accurate information on these key sites:
Once claimed, review these profiles at least once a month to ensure the information is still correct and current.
Taking ownership of these online profiles will allow your practice to put its best foot forward and make a good first impression on prospective patients.