By: Grant Peterre
Google My Business users may discover they are losing verified listings in the near future. A recent post made by a Google employee hinted at a new verification system intended to maintain the accuracy and quality of Google’s pages:
“In some cases, we may contact Google My Business users via email to confirm that they are still actively managing a business page. If a user is unresponsive to our attempts to contact him or her and has not logged into Google My Business for a significant length of time, then we may unverify pages in the account. We’re doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours.”
It is now more important than ever to regularly monitor your online listings. Failing to do so can significantly impact the authenticity and appearance of your pages to potential viewers. Google My Business pages that have been inactive for six months may begin to be marked as “disconnected” for viewers.
If you are a Google My Business user, experts recommend logging into your profile at least once per week to ensure your pages are showing the most accurate information and consistent activity.