By: Emily Williams
If your facility isn’t marketing to seniors online, you’re behind.
Gone are the days of web domination from millennials. Sure, everywhere you look you see the youngest generations hunkered behind screens of tech devices. But what are the older generations doing on the web?
Their online presence has certainly boomed in the past few years. Seniors represent the largest growing segment of internet users, with 59% of older adults (ages 65 and older) using the internet regularly. Actually, most of them (71%) go online daily.
What does this mean for your facility?
Seniors are searching for you. It’s safe to assume that all age groups, including seniors, are researching you online before they ever make an appointment—and they are reading comments and reviews! Make sure that your web profiles on Google, Yelp, Foursquare, Angie’s List and Healthgrades are complete, current and easy to find.
Seniors are reading your content. Publish content that is relevant to an aging demographic. Seniors spend more time engaging with published web content than any other age group. If you are posting content, seniors are likely the consumers reading it! Among baby boomers, the top five most popular types of content they are consuming are blog articles, images, comments, eBooks and reviews, according to BuzzStream.
Seniors are interacting with physicians online. Trusted organizations like the AARP are encouraging seniors to use technology to interact with physicians. Whether they are scheduling appointments, refilling prescriptions or posting reviews, seniors are taking to the web to streamline their relationship with your facility and physicians. Be prepared to interact with them online, and let them know the best way to connect with you.
Seniors have unique needs when selecting healthcare providers and managing overall health. When creating content and interacting online, consider exploring these reputable sources to learn more about healthcare for seniors:
USA.gov: Health for Seniors
National Institute of Health (NIH): Senior Health
Center for Disease Control and Prevention (CDC): Healthy Aging
AARP: Health News