Generational Effects on Online Content Preferences

The differences between Baby Boomers, Generation Xers and Millennials are frequently emphasized and stereotyped in the everyday business world. However, when it comes to consuming online content, all three generations have a lot in common. For instance, did you know the top three favorite types of content across these generations are blog articles, images and comments? Or that all three generations use Facebook more often than any other social network? The more you understand about how these generations consume content, the more opportunities you have to tailor your content to reach them.

This infographic from Fractl and BuzzStream further examines the preferences of each generation for how long content should be, where they view it and how they share it.

Social Media Generation Gap Infographic Promote My Practice

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