You might think it takes several online reviews of a business to influence consumer behavior. A survey of more than 24,000 consumers, however, revealed that people are convinced to make a purchasing decision after seeing only 10 reviews or less. Social media is the ultimate word-of-mouth and a great opportunity for businesses to get their name out. So what motivates customers to write online reviews about your business? Check out this infographic to learn the motivation behind why consumers decide to endorse a brand.