In our previous post, 6 Reasons Not To Ignore Video Marketing, we listed 6 compelling statistics to illustrate the importance of video marketing. Online videos, specifically in healthcare, offer a unique way for physicians and practices to establish a connection with prospective patients. Research from the Mayo Clinic suggests that when choosing a doctor, patients look for personality traits such as confidence, empathy, compassion and kindness, which can be difficult to convey via traditional marketing channels. Video, on the other hand, is a great platform to showcase your physicians’ personalities and the culture at your office. Below are two great examples of a practice using video marketing to engage prospective patients.