Followers on social media are often direct consumers of your business, so their happiness is important. For example, 72% of followers of a business on Twitter are more likely to purchase from them. Retaining your customers on social media is essential – but what causes people to unfollow your business? BuzzStream and Fractl surveyed more than nine-hundred people to find out why they unfollow businesses on social media. They found the most common reason was the business was producing repetitive and boring content. Excessive posting also resulted in unfollows. According to the survey respondents, however, businesses can keep their audience happy by posting more images and fresh content. Check out this infographic to learn more.