In our previous post, Top 3 Online Marketing Trends You Need to Prepare for in 2015, we stressed the influence we believe video content will have on marketing in 2015. But, what makes us think video will be such a disruption to healthcare marketing in the near future? Check out these statistics from Digital Sherpa, and we think you will be convinced, too!
1. Videos increase people’s understanding of your product or service by 74%.
2. YouTube is the number two search engine in the world.
3. A third of all online activity is spent watching video.
4. 80% of your online visitors will watch a video, while only 20% will actually read content in its entirety.
5, Your website is 50 times more likely to appear on the first page of a search engine results page if it includes video.
6. 90% of users say that seeing a video about a product is helpful in the decision process.