If you manage a Facebook business page, you may soon see a decrease in the number of likes on your page. Don’t worry, this isn’t your fault.
Facebook has announced it’s changing the way likes are counted on business pages. It will now remove any likes from accounts that have either been manually deactivated by the user or “memorialized” after the user has died.
It’s important to note that this does not apply to accounts that could be considered “inactive” because the user hasn’t logged in for a while. Likes from inactive accounts will still count toward the total number of likes on your business page.
Although Facebook says to expect a “slight dip,” the number of likes you may lose is relative to how many likes you already have. If your page has a few dozen likes, you may not lose any at all, but if your page has a few thousand, this change could have more of an impact on your total count.
Facebook says it is rolling out this new calculation “in the coming weeks.” So if you notice a decrease in the number of likes on your page, don’t feel discouraged. If nothing else, this change will give you a better idea of how many of your likes are from active users who are ready to engage with your page.