Why Review Kiosks Don’t Work

It’s no secret that garnering new positive reviews for your practice can be difficult. Various studies indicate that when asked to leave reviews, only about 5-10% of consumers follow through. This means, at a maximum, about one out of every ten patients who are asked to leave a review will do so.  One question participants often ask is whether or not we recommend practices using a kiosk or in-office device (iPad, Kindle) to collect reviews.

 review kiosk

We recommend practices do not use kiosks to garner new positive reviews.  

Reputable review sites track the IP address and network from which incoming reviews are sent. When the algorithms on review sites recognize multiple reviews coming from the same location (or IP address), they flag these as spam. To their system, it appears that one person is leaving multiple reviews. Sites like Vitals indicate they will not allow multiple reviews per physician from the same device within 30 days of each other in their Terms of Use. Google also prohibits businesses from garnering multiple reviews on the same device in their Local Review Policy:

If you’re a business owner, don’t set up review stations or kiosks at your place of business just to ask for reviews written at your place of business.

review kiosk 2

Reviews that violate these policies on ratings sites like Google will not be posted to their site. For this reason, we encourage practices to put their energy into other methods of patient outreach. To learn more about our Reputation Management course and training and outreach materials offered, email Elizabeth.Wuellner@hcahealthcare.com.

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