Why Email Marketing Matters

Email has been around since 1971, and it is not going anywhere. On average, 95 percent of consumers are using email more than they did three years ago. Of those consumers, 91 percent check their inbox at least once a day and 77 percent prefer email for marketing communications. Email campaigns give you the opportunity to increase deliverability, engagement and reach, and they have a longer lifespan than other social media marketing tools, such as Facebook posts or tweets. If your practice isn’t using email marketing to connect with patients, it is important to invest time in learning how to take advantage of this important communication tool. Promoting online appointment scheduling, reminding patients about flu shots and sharing helpful health-related information and tips are all effective ways to reach patients through email marketing. Check out this infographic for 10 tips to help you effectively create your own email marketing campaign for your practice:

email-marketing-infographic

 

Sources:

HubSpot

NerdGraph Infographics

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s