In the ever-changing online space, it’s important to keep up with the trends to ensure your marketing efforts make the most impact. Consider these three online marketing trends when creating your plan for 2015.
1. Video won’t just be reserved for YouTube
Video marketing on YouTube was a hot topic in 2014. However, subtly branded videos have spread to Facebook, Instagram, Twitter and even LinkedIn—meaning short, attention-grabbing videos won’t only be reserved for YouTube this year. Other sites will adapt to the rise in video by giving extra exposure to video content that is posted directly to their site, rather than shared from YouTube, because it keeps users on the site longer and provides unique advertising opportunities for generating revenue.
In 2015, posting videos directly to multiple sites will help increase visibility and ultimately engagement.
2. Image-based content standards will rise
Social media platforms like Pinterest, Instagram and Tumblr were embraced by businesses in 2014 to help them connect with their audiences through images.
As images become more prevalent online, people will expect to see higher-quality images. Luckily, there are online tools like Canva available to help you easily create eye-catching and engaging images in 2015.
3. Diversifying social media platforms will be necessary
Last year, an impressive 92 percent of internet users ages 16-64 said they had an account on at least one of the 40 distinct social networks—but social media users don’t limit themselves to just one platform. In fact, on average, online adults now have accounts on 5.07 social networks.*
In 2015, diversifying your social presence will be necessary to keep your messages cohesive across the different platforms your audience is using.
Adapting your online marketing plan to prepare for these trends will ensure your online presence is fully optimized in 2015.
Resources: *GlobalWebIndex | http://www.socialmediatoday.com/content/2015-social-media-marketing-trends-you-cannot-miss-infographic | http://www.socialmediaexaminer.com/social-media-marketing-predictions-for-2015/