Have you ever wondered how patients are learning about your practice? Word-of-mouth referrals have always been the most effective form of healthcare marketing, but as of late, these referrals have transitioned from face-to-face conversations to online recommendations.
Below, read one Nashville local’s journey from prospective patient to practice advocate and see how having a unified, user-friendly web presence worked in favor of one Nashville primary care practice.
A strong web presence and unified, intuitive user experience are crucial to acquiring new patients. Take a page from Sterling Primary Care’s book—ensure your online profiles and website are updated so prospective patients can easily find the information they are searching for, whether that is the correct address, online reviews from other patients, or information on how to book an appointment. Ultimately, as David’s story demonstrates, one delighted patient can lead to many more.