TripAdvisor, a review site for hotels and vacation spots, has been accused of not doing enough to stop businesses from writing fake positive reviews about themselves. However, it is up to these businesses to make better decisions.
Writing fake reviews online isn’t only unethical, it’s also obvious. Consumers are being armed with more and more information about how to spot a fake review. Mashable, a technology and social media blog, recently wrote about six ways to spot a fake review. Many other blogs and websites have done the same.
This list includes:
- The reviewer posts multiple reviews on the same business.
- The reviewer uses oddly specific language (using full names for products or people whose names are normally shortened or using vocabulary outside the norm).
- The reviewer uses too much enthusiasm in the post (overly positive language and excessive punctuation).
Mashable suggests trusting sites where users must login to their Facebook or Google Plus account to leave a review. On these sites, you can see more about the person leaving the review if you’re skeptical. If you are working to garner new positive reviews for your practice, consider these sites a top priority as they are the most trustworthy.
Writing fake reviews doesn’t better your online presence. It damages your brand and ruins trust between the business and the consumer. Earning reviews based on merit and positive interactions with patients is the only way to ensure that your practice receives the best online publicity.