5 Outstanding Statistics on the Importance of Social Media and Mobile Healthcare
In 2013, the Journal of Internet Medical Research found that 60 percent of adults and patients use the Internet to search for health information. It is clear the role social media plays in healthcare has a valuable impact on helping make quick connections between physicians and people.
According to Susannah Fox of Pew Internet,
“Patients and caregivers … want to share what they know to help other people. Technology helps to surface and organize that knowledge to make it useful for as many people as possible.”
Here are 5 reasons to get your practice engaged in the social media – and mobile – conversation:
1. According to MediaBistro, more than 40 percent of healthcare consumers say information found via social media affects the way they deal with their health.
Why this is important: Patients can easily find honest opinions and reviews relating to individuals with similar health concerns. Social media provides instant access to valuable information about practices and providers. Healthcare professionals who are active online have an obligation to inform consumers and to correct false information.
2. A Search Engine Watch study on 18 to 24-year-olds shows 90 percent of respondents trust medical information shared by others.
Why this is important: 42 percent of healthcare consumers look up reviews for health providers and treatments, and nearly 1 in 3 discuss health-related issues on social media sites. 18 to 24-year-olds are more adept at social media, making online conversations and information more influential to their opinions on healthcare decisions.
3. 41 percent of people say social media affects their choice of doctor, hospital, or medical facility (source: Demi and Cooper Advertising and DC Interactive Group).
Why this is important: People are using social media to have conversations about everything—this statistic proves practices and physicians need to join in. Because social media is a vehicle for positive and negative reviews, it is important for healthcare professionals to draw in and retain patients.
4. 19 percent of smartphone owners have at least one health app on their phone (source: Demi and Cooper Advertising and DC Interactive Group).
Why this is important: From this statistic we can see how healthcare consumers value the information that is online. Access to healthcare information via a mobile device allows patients to instantly leave a review, make an appointment or research your practice and providers.
5. Of adults with a smartphone, 31 percent look up health-related information on their phone, and 1 in 2 adults use their smartphone as their primary source to find healthcare information (source: Demi and Cooper Advertising and DC Interactive Group).
Why this is important: The number of mobile phone users in the United States who own or use a smartphone has reached 74 percent this year. Patients don’t always have access to a computer when researching health information, so it’s essential for your practice to have a mobile strategy for reaching patients on the go.
Below is a fun infographic illustrating the increasingly positive effect that social media and mobile usage has on healthcare.