Never has the saying “short and sweet” been more evident than in a new study conducted by social media strategist Jeff Bullas. According to Jeff, posts between 1 and 40 characters receive the highest level of engagement (“like” rate and comment rate). Interestingly enough, only 5% of all posts surveyed actually met this criteria. Coming in second place in terms of engagement were posts with 80 characters or less, which received 66% higher engagement.
Remember: Keep your Facebook posts short and to-the-point. You have mere seconds to catch your audience’s eye. Don’t make them work too hard to get to the point of your post. If you’re ready to learn more about Facebook for your practice, contact the HCAPS’ Social Media team to apply for course 200.