The start of a new year means it’s time to make personal goals to hit the gym, eat healthier and lose weight. But 2014 is also a perfect opportunity to evaluate your practice’s social media strategy and improve your approach to connecting with patients online.
These 5 resolutions are healthy for your practice, patients and online presence:
Best way to achieve this goal: Create a monthly reminder in your email calendar to remind you to check your online profiles. Give yourself 20-30 minutes to check Google+ Local, Yelp, Foursquare, Vitals and Healthgrades for new reviews and take time to make any necessary updates. Contact the Social Media Team if you have any questions. If you update your login information, make sure to let the team know.
Why it’s important: Patients are going online to find out information about your practice and physicians, so spending time each month to update your online profiles ensures all information associated with your practice and physicians is up-to-date.
Best way to achieve this goal: Add ‘Online Review Analysis’ to the agenda of your monthly staff meetings. Make a note of any new reviews each time you check online profiles for your practice and physicians. Communicate negative reviews…but also celebrate positive ones!
Why it’s important: Both negative and positive online reviews can be powerful for your practice and physicians—that’s why it’s critical for you to regularly monitor what’s being said about them online.
Best way to achieve this goal: Look through our database of more than 25 step-by-step toolkits on Atlas and see which profile(s) would be the best fit for your practice and physicians. Our course can only cover so many profiles—but we have the resources you need to maximize your practice’s online presence and outreach to patients.
Why it’s important: This goal is a great way to challenge yourself to learn something new that will benefit your practice and patients. Contact the Social Media Team with any questions when setting up your new profile.
Best way to achieve this goal: Contact the Social Media Team to help you set up a newsletter for your practice and help provide you with ideas and a direction for your newsletter.
Why it’s important: E-newsletters are an effective way to keep up with your patients between visits. You can completely customize the design of your newsletter, as well as the content. Consider adding this project to your patient outreach strategy.
Best way to achieve this goal: Consult the Social Media team if you think your practice would benefit from comprehensive training on how to create and optimize a practice Facebook page, WordPress blog or Twitter account.
Why it’s important: Advanced courses of Promote My Practice cover Facebook, Twitter and WordPress, as well as how to better manage your online reputation and increase positive reviews for your practice and physicians. Enrolling in a Promote My Practice advanced course will give you the guidance and education you need to successfully establish your practice on some of the most popular social media platforms.