Last year, we brought you What to Expect from Social Media in 2013, and it certainly proved to be a year full of changes. Google+ took second place for social media site with the most active users, Twitter went public and “Selfie” became Oxford Dictionary’s word of the year. Even new platforms like Vine and Snapchat emerged on the scene, challenging the industry’s biggest players to adapt to an ever-changing social media landscape. So, what changes can we expect this year? Here are 4 predictions for social media in 2014.
A Reinvigorated Foursquare
For some time after 2012, people seemed to write off Foursquare just as quickly as they adopted it. However, the company’s revenues are now growing faster than ever, and the app is spreading in popularity all over the world – from Beijing to Istanbul. According to readwrite.com, Foursquare’s directory of places is commonly used by mobile developers, like those of Uber, Pinterest, and WhatsApp, to add a feature’s location to their apps, making it very appealing to companies like Facebook, Google, Microsoft, and Apple.
In this age of Vine and Instagram, visual-based content is a key player and will continue to be one in 2014. According to the Huffington Post, Facebook posts with photos receive 53 percent more likes than those without visual content, and tweets with images receive 18 percent more clicks, 89 percent more favorites, and 150 percent more retweets than those without images. Content has always been king, but fresh content featuring photos and videos will prove to be even more critical this year. Why, you might ask? Check out this research by Forrester (via The Starr Conspiracy):
Google+ Continues to Rise
In 2013, Google+ became the second most popular social media network after Facebook.
With 300 million monthly active users, Google+ is predicted by some to be a threat to Facebook by 2015. One thing is for sure: with its newfound popularity, Google+ is a great way to increase SEO rankings.
Referrals and Reviews
Some brands call it fandom; others call it advocacy. No matter which term you apply, the results are in: according to Branderati, a word-of-mouth recommendation is the primary influence behind 20-50 percent of all purchasing decisions. In 2014, businesses will begin to see the importance in identifying and embracing their advocates, meaning peer-review sites like Yelp and Angie’s List are here to stay. See more facts and figures on why your business’s online reputation on sites like these is so important!
What do you think about these predictions? Do you have any of your own? Leave a reply in the comment box below!