If you’ve visited your practice’s Google+ Local profile lately, you may have noticed some big changes to the way the profile looks.
The new layout makes your practice’s contact information more visible, displays a map of your location and highlights your practice’s reviews by including a “Review Summary” just below the map.
The “Review Summary,” a new feature on Google+ Local profiles, displays an average star rating of all of the reviews your practice has received and a chart showing the distribution of reviews by star rating. The “Review Summary” makes it extremely important for your practice to get positive reviews.
While patients still need to scroll to the bottom of the page to read the actual reviews, they are now able to see a snapshot of your practice’s reputation without clicking or scrolling. If your practice’s overall star rating is extremely low, patients may not bother scrolling to read the reviews.
Take this time to go to your practice’s Google+ Local profile, make sure the information is correct and see what your patients are saying about you online.