Have you created a Twitter account for your practice, but you aren’t quite sure how to use it? Twitter can be a great way to engage with your patients and potential patients in a quick, but meaningful way.
We’ve shown you who to follow on Twitter, so in the spirit of Halloween, here are 7 tricks for tweets that will help you make the most of your Twitter account.
- Keep it short and sweet. You have 140 characters to engage your followers, so make them count! Think about how you can make your information sound more appealing or creative. Your tweet isn’t the only tweet on a newsfeed—you’re competing for the attention of your followers, so make your words count!
- Add value. Become a source of important, practical information for your patients. Tweet facts and statistics you think your patients should know or share articles you think they would enjoy learning about. Think about how your tweets can add value to the Twittersphere. Think about what you can tweet during holidays and monthly health observances that make sense for your practice—always be relevant.
- Shorten your links. Don’t let a long link like this https://promotemypractice.wordpress.com/2013/10/29/7-things-you-probably-didnt-know-about-facebook/ clutter your tweet. Use a link-shortening site like bit.ly to transform your endless URLs into shorter, cleaner links. With a shortened link like this, http://bit.ly/16TxotF, you can focus on creating enticing content for your tweet.
Encourage interaction. Ask questions. Provide links to online quizzes. Find out what your patients want to know about and use questions to get them talking.
- Quote, favorite and retweet. If you like what fellow Twitter users have to say, retweet, favorite or quote them. This can broaden your fan base, as well as theirs. When you retweet or quote another user, their tweet will appear in your feed for all of your followers to see.
- Make it visual. Add relevant photos or videos to your tweets to increase patient engagement. Make sure you have an enticing description to get your followers to follow through and click your picture or watch your video.
- Drive patients to your practice. Twitter is a great place to remind patients to make an appointment for a flu shot, a yearly mammogram or physical exam. Your tweet might be the reminder a patient needs to call your office and make an appointment.