Promote My Practice helps practices manage their way through today’s social media challenges. Everyone knows we should be doing something in this space, but where do we start?
Clearly, we should start with the Promote My Practice team by claiming our sites and making sure our data is accurate for people to find us.
Once we have accomplished this, what’s next? Is this a “build it, and they will come” strategy? We certainly hope not.
Once patients start looking for us on the web, they may also visit review sites. If so, what are they going to find? We are working with Medical GPS on a project that will impact this area by adding a link at the end of the patient satisfaction survey for patients to go directly to one of the well-known review sites to add their review. This is only available for Promote My Practices graduates at this time. Initially, the volume is fairly low, but we are getting consistently positive reviews from patients who choose to review their practice.
One of our practices, for example, received this review: “If you are looking for a cardiologist, there is none better than Dr. Tom Carlson.”
This type of comment can lead patients to select this physician. There will likely be some negative comments on these review sites, so it is important our physicians have as many positive comments as possible.
We should encourage patients to go to sites like Google+Local and Vitals and tell other patients about us. We should remind them to complete our patient survey and click the link at the end of the survey to leave a comment. By having patients review our practices, we multiply the word of mouth phenomenon exponentially—a few positive comments can now be seen by literally thousands of people.
We are doing a great job caring for our patients. Help us get the word out.