You log in to Facebook and are immediately greeted with your friends’ latest status updates, photo albums and shared news articles. But out of all of your 300+ friends, how did Facebook choose these specific updates to share with you?
Mashable has the answer.
The way your newsfeed is put together each time you log in is based on Facebook’s systematic algorithm.
Facebook’s goal is to bring you the news stories you care about-the stories you want to read. They do this by assigning each update a score. Statuses and photos with high numbers of likes, shares and comments, in addition to those posted by friends with whom you are in a relationship will receive higher scores and therefore, a higher place in your newsfeed.
You may also notice the New Stories feature at the top of your newsfeed. Facebook automatically pushes the latest updates-and even statuses you might have missed earlier in the day-to the top of your page, regardless of their scores.
Facebook analyzes what you are clicking on, too.
From your last 50 interactions on the site, Facebook assigns higher scores to friends or pages you have visited frequently, further ensuring the updates you want to see are at the top of your newsfeed.
As a result, Facebook has seen a 13 percent increase in the number of updates read and a 5 percent increase in the number of likes, shares and comments.
The Facebook stories you read and interact with each day were systematically scored and selected just for you—it’s something to think about the next time you log in.