Health Care Communication News recently released an article about why blogging is important. It says that if you’re not blogging, your community is missing out.
Many people don’t realize what a blog actually is. “Blog” simply defines any continually updated news or content section of a site. Blogging is important because it helps identify your practices’ expertise and display its uniqueness. Because blogs are constantly updated, patients have a reason to keep coming back to your site.
When you’re looking to maintain control of your online presence, blogs are the perfect tool for reaching your target audience. Although blogs take time and commitment, it’s a small hurdle to overcome for how beneficial they can be for your practice.
Recent reports from the Nielson Co. research firm found that the number of internet users who visited a social network or a blog increased by 24 percent from April 2009 to April 2010, while the average person spent 66 percent more time on those sites during that period.
For marketing efforts, you want to go where the people already are and reach them in a space where they feel comfortable. Your community is already online—shouldn’t your practice be online too?
There are a few things you need to address before you being blogging. You need to determine the content, media and resources that will be available on your blog. Here are some important questions to ask yourself to help pinpoint your purpose:
- What is our overall plan?
- Who is our audience?
- What are our goals?
- What resources are available?
- How are we changing relationships?
Your blog can provide a great social media solution by serving as a home base for your profiles. With a blog, you are able to take complete control over the content posted and the functions of the site. As with many of the online resources we have today, blogging is a cheap way to connect and engage with your target audience in a controlled online environment. If your goal is to resonate, capture emotion and connect with your patients, then a blog is a great tool to consider.
If you are interested in starting a blog for your practice, please contact HCAPS’ social media team for more information.