Five Signs Your Practice Needs an Online Presence

So, you are ready to enter the world of social media, but you aren’t sure if your practice is a good candidate. Here are 5 clues that your practice could benefit greatly from an online presence.

  1. There’s incorrect information about your practice online.

We have found that at least 75% of HCAPS’ practices had incorrect phone numbers, physician names, practice name, or location details before participating in Promote My Practice. After graduating from the program, 100% of the information online was corrected and potential patients then had what they needed to make an appointment.

  1. Competitors use social media to attract your new patients.

20% of new patients report that they made an appointment with an HCAPS’ practice based on information they found online. This resulted in almost $400,000 in new patient revenue! Promote My Practice teaches you how to establish the online presence your practice needs for results like these. Even if you aren’t using social media now, your competitors are, and if you don’t start, statistics show that you will lose the new patient battle.

  1. Your patient roster has grown less than 10% in the last three months.

Over 150 HCAPS’ practices with over 500 physicians have successfully implemented a social media presence through Promote My Practice. Those practices grew 65% more than HCAPS’ practices that did NOT participate in the program. It’s clear that using social media will help you realize your practice’s untapped growth potential.

  1. Your latest marketing activity was buying an ad in a local newspaper or phone book.

Using social media has no cost to you. Over 150 other HCAPS’ practices have used the tools and guidance through Promote My Practice to establish a strong online presence, building a healthy, accurate online reputation for their practice and physicians without adding additional resources or acquiring additional funds for marketing expenses.

  1. You are unaware of the content of online reviews for your practice and/or physicians.

80% of physicians have online reviews* and 72% of consumers said they trust online reviews as much as personal recommendations.** It’s important to know what’s being said about your practice and physicians so you can correct it or use it to attract new patients or retain the ones you have. Promote My Practice shows your HCAPS practice how to manage your physician and practice reputation online.

To enroll in the upcoming May rollout of Promote My Practice email Josephine.durbin@hcahealthcare.com for an application. 

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