Top 25 Social Media Terms to Know

New terms, phrases and acronyms are constantly emerging across social media and it can be difficult to keep up. The list is never-ending, but for the sake of not being overwhelmed, here are the top 25 most important social media words to know.

  1. Algorithm: An “algo” is a system that suggests pages to search engines in response to a search query.
  2. Authenticity: Used to describe “real” people behind blog posts and other social profiles.
  3. Avatar: An online picture that is associated with your social media accounts. Business people typically use a headshot for personal accounts, while companies and organizations use their logo.
  4. B2B: Business to Business. An example of this would be a practice trying to appeal to referring doctors.
  5. B2C: Business to Consumer. An example would be a practice trying to appeal to patients.
  6. Blog: A site updated frequently by an individual or group to record opinions or information.
  7. Engage: If you are communicating to other social media users, you are engaging.
  8. Geo-location: Term used to track the physical location of people or objects. Typically used in mobile applications and services such as Foursquare and Gowalla.
  9. Hashtag: A word or string of characters that starts with a number sign, which turns the word or characters into a link. Identical hashtags are then grouped into a search thread.
  10. Influence: An individual’s or organization’s importance online is now measured by the Klout Score, a measurement of online influence.
  11. Microblogging: Short message postings form a social media account. Facebook statuses and Twitter posts are two examples.
  12. Platform: A system that manages content. For instance, WordPress is a platform that manages a community of blogs.
  13. Search Engine Optimization (SEO): The process of organizing your website to give it the best chance of appearing near the top of search engine rankings. Establishing an online presence through social media also helps build SEO.
  14. Sentiment: A level of assessment that determines whether the tone of an article, blog post, tweet, review or other content is positive, neutral or negative.
  15. Share: To post or re-post content on a social media site is to share it. Facebook specifically has a Share option, which allows you to post someone else’s content on your page. On Twitter, this is called re-tweeting.
  16. Social Media Marketing: Building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.
  17. Tag: Indicates or labels what content is about.
  18. Traffic: This refers to the visitors that visit a website or social media page.
  19. Transparency: Social media users expect to engage in considerate online conversations with individuals and businesses. Aspire to be transparent online.
  20. Trending: A word, phrase or topic that is popular online at a given moment.
  21. URL: The technical term for a web address, e.g. http://www.promotemypractice.wordpress.com. URL stands for Uniform Resource Locator.)
  22. User Generated Content (UGC): Anything published online by the Average Joe. This includes reviews, Facebook posts, etc.
  23. Viral: Anything shared across social networks that get passed along rapidly. YouTube videos are a great example of media that tends to become viral.
  24. Web 2.0: Refers to the second generation of the Web which means people now blog and create websites without needing specialized technical knowledge and training.
  25. Wiki: simple web pages that can be edited by other users.

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