Posing a good question to readers of your Facebook page can be a great way to start a conversation. Pose a bad question, though, and you could have a problem – a very public problem. So, what makes a good question?
These are some considerations for when you’re crafting a question for your Facebook page. If you answer no to any of these questions, keep thinking until you arrive at a better question. You won’t be sorry.
Does the question ask about something you can address?
Not good: What do you think about the latest healthcare legislation?
Better: What do you think about which day of the week we should stay open later?
Bottom line: Stick to a subject you know and can respond to based on the feedback you receive. Steer clear of controversial topics that you have little to no control over.
Does the question ask for positive feedback?
Not good: What is the worst thing about our waiting area?
Better: Keurig machine or fish tank? Which is a better idea for our waiting area?
Also good: We’re remodeling the office. Should we go with earth tones, blue/green hues, or something else?
Bottom line: Keep it positive. Ask questions that call for positive answers based on feedback you can use and act on.
Is it completely inconceivable that someone who answers your question will feel compelled to include patient health information in their answer?
Not good: Which blood test do you prefer when monitoring your blood sugar to manage diabetes?
Better: On Tuesday evenings in March, we’re offering a Diabetes Basics Class to our interested patients. Please call the office to register.
Bottom line: If you think your question might cause somebody to answer with specifics about their health or treatment or other private information, then absolutely DO NOT ask the question.
Have other clinicians and staff in your office considered the question before you post it?
Bottom line: Make sure the viewpoints of others in your office factor into your question selection process. Someone may discover a reason you haven’t even thought about. Having several minds pondering a question for your page is always better than just one person selecting the question.