Foursquare vs. Facebook: The Great Discovery Race

Foursquare, a location-based discovery service, has announced that it will expand recommendations for nearby venues to include suggestions made by users’ Facebook friends who are also on Foursquare. The purpose of this inclusion is to provide better and more personalized insights for places to visit.

When users connect their Facebook profile to their Foursquare account, they will see recommendations from Facebook friends, even if they are not friends on Foursquare. Check-ins will still only be shared with Foursquare friends and will not be posted to Facebook without permission.

Here’s how it works:

When users’ Facebook friends who are also on Foursquare do public things, like write a tip, like a place, or take public photos, Foursquare will use that information to help power recommendations when users search in the Explore feature.

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Facebook has also made changes to its location-based discovery service, Nearby, which is similar to Foursquare and provides recommendations for venues based on friends’ recommendations, check-ins and likes. Including information from users’ Facebook friends is Foursquare’s attempt to compete with Facebook’s Nearby feature. This competition won’t stop any time soon. The two social sites will continue to fight for the top position in location-based discovery services.

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