Accepting Applications for January Rollout

We are accepting applications for the January rollout of Promote My Practice, HCAPS’ online marketing and social media training program, through December 19th. By participating in Promote My Practice, you will learn how to claim and manage your practice’s online reputation. If you are interested in establishing an online presence for your practice, please fill out the application and email it to Josephine Durbin. If you are a previous Basic Track graduate of Promote My Practice and wish to participate in one of our advanced courses, please submit an application for PMP 200 or 300.

Click the link below to download the application, or contact Josephine Durbin.

Promote My Practice Application

We have made changes to Promote My Practice and are now supporting courses (PMP 100, 200, 300) instead of tracks (Basic, Intermediate, Advanced). Below is an outline of the new courses being offered:

PMP 100*—Establish ownership of online profiles

In this course you will claim and update major online profiles and directory listings for your practice. The duration of this course is four weeks, with a time commitment of 10 hours for a practice with one location and one physician. Additional locations or physicians will require an extra 30 minutes for each.

Participating in this course includes:

–          Weekly WebEx training for each online profile

–          Weekly one-on-one follow up call with assigned account manager

–          Toolkits outlining instructions and best practices for each profile

–          Online reputation management training

–          All profiles reviewed by Web Services to ensure Best Practices are followed

The requirements for graduating from this course are:

–          Fully update and claim all required profiles by the given deadline

–          Generate a minimum of two positive reviews on each review site

*Please note that you must complete PMP 100 in order to advance on to PMP 200 or 300.

 

PMP 200—Establish a basic social media presence

In this course you will create, manage and optimize a Facebook page for your practice. The duration for this course is three months, with a time commitment of 15 hours.

Participating in this course includes:

–          Turnkey Facebook page

–          Weekly WebEx training for Facebook

–          Toolkit outlining how to manage a Facebook page

–          Content creation training

–          Content schedule template is provided for the first month

–          Expert content writers review content schedules for the first two months to approve before posting

–          Facebook content monitored for eight weeks

–          Reputation management training focused on Facebook

The graduation requirements for this course are:

–          Develop content schedules for the first two months and have them approved for posting

–          Post to Facebook a minimum of three times a week

–          Gain 25 likes in order to claim a vanity URL for Facebook profile

PMP 300—Establish a comprehensive social media presence

This course covers content creation and best practices for Facebook, Twitter and WordPress blogs. The duration of this course is 3 months, with a time commitment of 27 hours.

Participating in this course includes:

–          Turnkey Facebook, Twitter and WordPress blog

–          Weekly WebEx training sessions

–          Toolkits outlining how to manage Facebook, Twitter and a WordPress blog

–          Content creation training

–          Access to a comprehensive content library

–          Content schedule template provided for the first month

–          Expert content writers review content schedules for the first two months to approve before posting

–          Social media pages monitored for eight weeks

–          Reputation management training for Facebook, Twitter and a WordPress blog

The graduation requirements for this course are:

–          Develop content schedules for the first two months and have them approved for posting

–          Post to Facebook a minimum of three times a week, Twitter a minimum of five times a week, and WordPress blog a minimum of two times a month

–          Gain 25 likes in order to claim a vanity URL for Facebook profile

–          Follow a minimum of 25 organizations on Twitter

 

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