Reasons to Start a Blog for Your Practice

Health Care Communication News recently posted an article stating why a hospital, or in your case, a practice, should be blogging. Here are four reasons to start a blog. Click here to read the full article!

  1. Build loyal relationships with your community. Blogging important and relevant information to your community is the only way to make them regular readers of your content.
  2. Humanize your organization. Blogging is personal in a way that a website can’t be. Let your readers know what good deeds your physician has done for the community lately.
  3. Give your leadership, staff, patients and community members a voice. Blogging is a great way to create a personal voice for your practice. Let the readers get to know your staff and physician better.
  4. Boost your Google rankings.  Fresh content on multiple platforms is the number one way to organically increase your rank in SEO.

Now that you know why you should blog, here are four ways to keep it simple.

  1. Develop a content schedule and the stick to it.
  2. Recruit a team of bloggers. For a practice, this is as simple as asking your physician to write one blog a month, or asking someone from your front desk to write a blog from a parent or patient point of view.
  3. Keep posts short. A blog should be a short read, 400 words or less.
  4. Don’t worry about writing a masterpiece each time. The blog should be used for giving your readers relevant information that they can digest quickly. If you are having writers block, find a great article, give your take on it, and link back to it. Make sure that you always give credit if you are linking back to an article!

If you are interested in creating a blog for your practice, email Josephine.durbin@hcahealthcare.com for more information.

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