Goodbye Google Place Pages, Hello Google+ Local!

Google has officially said goodbye to Google Places Pages. The Pages have been converted to Google+ Local Pages. Google says the new pages are “a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+.” The approximately 80 million Google Places Pages were automatically converted to the new Google+ Local pages.

According to Social Media Today, here is a list of the changes:

    • Google Places pages are now Google+ Local pages
    • Google+ now sports a “Local” tab
    • Zagat reviews are now available to Google+ users for free
    • Google search and Google maps are now integrated with Google+ Local Pages and can be seen from user’s handheld mobile device
    • A new filter allows users that have Google+ to use their Circles to find reviews from their friends
    • Google has implemented Zagat’s 30-point rating system, in place of its star rating system

Google told business owners, “If you are a business owner, you should continue to manage your information in Google Places for Business. You’ll still be able to verify your basic listing data, make updates, and respond to reviews. For those who use AdWords Express, your ads will operate as normal as they’ll automatically redirect people to the destination you selected, or your current listing.”

The new Google+ Local Pages look like this:

More changes are in the pipeline for the new Google+ Local Pages, but for now most of the changes are on the consumer side and do not effect you as the Page manager.

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