If you’re new to our blog, we welcome you. If you’ve been reading our material for awhile, we thank you. This blog is intended to assist physician practice managers with promoting and maintaining the social media presence of their practices. In this blog, we have discussed the following:
- Changes to social media tools, like Facebook and Google
- Topic ideas for your upcoming blogs. In fact, there’s a whole list of content-related topics to help keep you inspired and active on your practice’s blog.
- Clarifications and answers to questions from real life practice managers just like you. There’s a whole series of those – our Confessions of a Practice Manager series where practice managers we know and love admit to misunderstandings or information needs and we try our best to assist.
- Questions about electronic newsletters. Everything from collecting email addresses to photo release forms has been discussed.
- Examples of blog content including one of our favorite physician blogs, a blog by a practice manager (there’s a sure fire way to get some content!), and an outstanding blog by an LPN. All are intended to broaden your ideas about what appropriate blog content is and who qualified authors are.
- Step by step instructions for things such as improving your site’s SEO, setting up physician profiles on Vitals, and easy ways to improve your AdWord accounts.
- Credible sources and how to identify them. For example, your blog and other social media content should refer to the JAMA article where the medical development was documented, not the newspaper or TV network’s video clip discussing the article’s findings. You should only associate your practice with endorsed, accurate content.
We love for you to read our blog and find something you can apply to your work with social media. And we love for you to comment on our blog to let us know what we should write about next, to pose questions you still have after reading what we’ve posted on a subject, or to let us know when something is helpful or not so helpful. We look forward to your comments. Thanks for your time today.